Messaging is a threat to Google and Facebook. The desktop is dead. The web is dying. Messaging + mobile is an entire ecosystem that sidesteps their channel
• 450 million active users, and reached that number faster than any other company in history.
• 32 developers; one developer supports 14 million active users
• 50 billion messages every day across seven platforms (inbound + outbound)
• 1+ million people sign up every day
• > 8000 cores
• Hundreds of terabytes of RAM
• > 70M Erlang messages per second
• In 2011 WhatsApp achieved 1 million established tcp sessions on a single machine with memory and cpu to spare. In 2012 that was pushed to over 2 million tcp connections. In 2013 WhatsApp tweeted out: On Dec 31st we had a new record day: 7B msgs inbound, 11B msgs outbound = 18 billion total messages processed in one day!
• Age ain’t nothing. If it was age discrimination that prevented WhatsApp co-founder Brian Acton from getting a job at both Twitter and Facebook in 2009, then shame, shame, shame ...
http://www.mirror.co.uk/news/technology-science/whatsapp-founder-brian-acton-turned-3166541
But yes, I'm not the traditional consumer. I tend to "consume" very little.
With regards to WhatsApp, there isn't any driver or motivation for me to try it out. At least not at the moment.