British Airways Digital Billboard

British Airways has launched a digital billboard campaign that is capable of highlighting flight specifics as planes pass overhead.

The advertisements use GPS positioning to detect which aircraft is zooming by, relaying information about its point of origin and destination.

The #lookup digital signs feature a video of a toddler, who points upwards at the planes in question and satisfies the curiosity of wistful onlookers by providing details of the sunny climates holidaymakers are journeying towards.