That looks like a better design than the Sony watch.  Although perhaps a little girly.

Just like a wrist band. Not very girly thing at all ...

Only problem for Apple - isn't it Samsung or LG who have the patents on flexible & curved touch-screens?  I recall seeing some stuff in the news lately with their new flexible displays.

Apple doesn't make hardware and assembly. All Apple's products are made by someone else. Apple is a design and marketing company indeed.

Oh I realise that ... but both Samsung and LG are now big time competitors in the segment. It seems to me to be in their interest to get ahead of Apple by withholding innovation from them (not unlike what Apple does to secure exclusivity)