Research shows fanboys have their brain damaged by the irrational worship.

Once a fanboy has established himself as part of a given group, his devotion is fanatical. His chosen (or not-so-chosen) product can do no wrong, competing products can do nothing right, and any criticism of the enlightened brand is tantamount to heresy or blasphemy. The truly hardcore even call themselves brand evangelists.

Read more: http://www.digitaltrends.com/gadgets/are-fanboys-the-victims-of-an-elaborate-social-experiment