God invented Google, Devil invented Facebook

Total Reach

Facebook: 51% of all internet users
Google: 90% of all internet users

Q1 Revenues

Facebook: $1.06 billion, down 6.5 percent year on year and down 32 percent sequentially.
Google: $2.9 billion, up 1 percent year on year and up 0.7 percent sequentially.

Click through rates

Facebook: 0.051%
Google: 0.4%
Average: 0.1%

Read more: http://www.businessinsider.com/data-google-totally-blows-away-facebook-on-ad-performance-2012-5