Wake Up

A black bus with "Wake Up" written on the side pulled up and out poured a group of black-clad protesters with signs which read, "Wake Up." The protesters proceeded to stand in front of the Apple store in Sydney CBD and shout "wake up!"

Samsung is believed to be the mastermind and "dirty hands" behind the campaign – a local activation by tongue for the global launch of the Samsung Galaxy S3 smart phone.

Pump up your mouth water before you can see the real product. Brilliant!

Read more: http://mumbrella.com.au/samsung-galaxy-launch-believed-to-be-behind-wake-up-teaser-campaign-87691